The pet business is big business these days, and one only has to look at Merlin to see how one dog created a business boom for his owner! Merlin is owned by Rebecca McCrensky in Chelmsford, Massachusetts. McCrensky couldn’t find anything “cool” for her dog to wear, so she started a company called “Pawsitivity,” an apparel company for dogs.
In the few months since McCrensky started the firm, Pawsitivity products are now sold in 50 stores across America and been sold in 12 different counties! The company hand prints collars, leashes, harnesses, and matching clothes for pet and owner!
McCrensky says that Merlin picks out his own outfit every day. She also says that it’s a lifestyle so why not express “a little bit of the dog’s personality” too? That’s why the pet products industry is a billion dollar per year industry!